MAS receives breakfast boost from Kellog’s

We are pleased to announce that in celebration of 20 years supporting school breakfast clubs, Kellogg’s has awarded Mulberry Academy Shoreditch £1,000 to enhance its club and help feed children in the morning.

We were one of many schools throughout the United Kingdom selected to receive the breakfast boost this anniversary year, with one grant to be given for every school day of 2018.

Kellogg’s has supported 3,000 school breakfast clubs with funds, food and training over the last 20 years – that’s 70 million bowls of cereal to children all over the UK since 1998.

Breakfast clubs help with everything from attendance and attainment to alleviating hunger and providing pre-school care. According to Kellog’s research, 68 per cent of teachers believe pupils would struggle to concentrate in class without their breakfast club.

Mrs Holden said: “We are so grateful to receive this generous donation from Kellog’s. We have since been able to purchase nourishing food and drinks for our club.”

Kate Prince, Corporate Social Responsibility manager, at Kellogg’s said: “We’re proud to have spent 20 years supporting so many schools across the UK. We believe all children should have the opportunity to start the day with breakfast, and we know that equipment and resources are just as important to clubs as the food itself.”